been thinking about that brighton seo recap all morning. it's pretty depressing how the vendor floor is basically just ai trackers and content makers now with local guys stuck in third place. feels like we're chasing ghosts when there isn't even a universal rank to win anymore. everything's just context-dependent based on where someone is or what they've searched before. mark kabana's point about the death of position one makes sense if you look at how people use chatgpt for conversational stuff now instead of typing specific queries like "hotel with two sinks". i don't see the link between ai visibility and direct traffic either, since andrew couldn't find any correlation in his testing. it's all just
unverifiable data at this point. honestly, if people aren't even searching for keywords anymore, what are we even optimizing for? i'm starting to think our whole strategy is built on a
dying outdated model of how people actually find services. anyone actually seeing a lift in visits from these ai answer snippets yet?
found this here:
https://www.nearmedia.co/ep-274-why-position-one-doesnt-exist-in-local-anymore-brighton-seo-recap/