found this interesting breakdown from stas levitan about how we should be measuring performance now. instead of chasing ghost metrics, he points to four specific first-party signals that ACTUALLY link
bot visibility to real human visits. it seems like the goal is to find a way to bridge the gap between
ai attention and actual foot traffic . most of us are still stuck looking at old school rankings while the landscape shifts toward these new kpis.
>the real trick is connecting ai bot presence with human behavior. i wonder if anyone has figured out a reliable way to track this without blowing their entire budget on custom tools?full read:
https://www.searchenginejournal.com/new-ai-search-seo-kpis-4-signals-that-guide-real-decisions/588605/