just stumbled on this piece from search engine journal abt how ai engines pick local winners. jonathan berthold and kevin chen break down why things like reviews, citations, and social signals are still the
main drivers for getting recommended in these new search interfaces. it seems like we can't just rely on traditional maps anymore since
social activity is now part of the equation.
>it is all about building a digital footprint that ai can actually parse.i think most people are still too focused on old-school backlinks and ignoring social signals. does anyone else feel like managing reviews is becoming way more complex w/ these generative answers?
https://www.searchenginejournal.com/how-local-businesses-can-build-visibility-in-ai-search/588095/