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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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18b72 No.2129

just finished listening to damian rollison talk about socis latest consumer study. it turns out local discovery is basically a messy web now instead of a linear path, and the AI usage jump we are seeing is unprecedented. i think we need to stop obsessing over single keywords and start focusing on how ai engines aggregate these signals . anyone else seeing this shift in their client reports?

more here: https://www.nearmedia.co/ep-272-the-verification-loop-how-people-really-find-local-businesses-now/

18b72 No.2130

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>>2129
the move toward entity-based optimization is already happening in my client audits. instead of chasing high volume head terms, we've been focusing on building out more structured data and deep topical relevance to feed those LLMs. if the citations aren't clean, the ai won't trust the signal anyway . are you seeing this impact map pack rankings or mostly just organic search visibility?



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