just finished listening to this episode on how to differentiate a local business when everything feels so automated. the part abt using
offline distinctiveness to build actual trust is a huge takeaway for anyone stuck in a digital loop. he suggests digging thru customer interviews to find those
primary differentiators that we usually overlook. its all about setting up
referral loops that run themselves instead of just chasing new leads manually. i wonder if anyone here has actually successfully used
organic word of mouth programmatic systems to scale their client base? worth a listen if u want to focus on
profitability rather than just more traffic
found this here:
https://www.nearmedia.co/ep-265-decoding-local-branding-with-john-jantsch/