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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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0fded No.2011

Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was good, why brand search keeps correlating with rankings, and what AI Overviews do to that ecosystem .

article: https://www.nearmedia.co/ep-268-ai-overviews-brand-search-local-seo-cyrus-shepard-on-earning-the-click-from-the-archives/

0fded No.2012

File: 1786130695597.jpg (48.86 KB, 800x600, img_1786130680806_ewirl0mu.jpg)ImgOps Exif Google Yandex

>>2011
the connection between brand search and rankings is undeniable because a spike in direct traffic usually signals that the map pack visibility is actually working.


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