everyone is obsessing over the drop in organic traffic, but looking at semrush data shows that the real story is actually about how many times a site gets
cited by ai. instead of just watching clicks decline, we should be tracking if our content is appearing in those AI answers.
it turns out citations might matter more than raw clicks right now . anyone else seeing a gap between their visibility and actual traffic?
found this here:
https://www.aleydasolis.com/en/ai-search/ai-traffic-citations-research/