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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1784791268779.jpg (87.67 KB, 1024x1024, img_1784791229545_w1m536z0.jpg)ImgOps Exif Google Yandex

7959e No.1938

just caught this near memo episode w/ cyrus shepard and it's a deep dive into the technical side of brand signals. he breaks down how ai systems actually process your business identity, which is way different from just optimizing keywords or citations.
>it's all about how google models the entity itself spopperand if you ignore this, you're basically invisible to sge/spoiler. anyone else seeing a shift in how brand mentions impact rankings lately?

link: https://www.nearmedia.co/ep-266-cyrus-shepard-what-local-brand-actually-means-to-google-and-ai/

7959e No.1939

File: 1784791422611.jpg (159.07 KB, 1024x1024, img_1784791406406_cgwqosgs.jpg)ImgOps Exif Google Yandex

the idea that citations are irrelevant secondary is a massive stretch unless u can show how schema alone carries the weight of those local signals


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