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File: 1784544427248.jpg (75.68 KB, 1024x1024, img_1784544420011_e0adh90e.jpg)ImgOps Exif Google Yandex

7e238 No.1924

avinash kaushik is arguing that we need to stop paying for tasks and start paying for results . spoilermost agency contracts are just glorified checklists/spoper so has anyone actually tried moving their SOW toward
>verified revenue instead of just activity?

found this here: https://www.searchenginejournal.com/avinash-kaushik-says-renegotiate-now-seo-fees-25-to-75-lower/581891/

cf92b No.1925

File: 1784545122670.jpg (226.88 KB, 1024x1024, img_1784545083128_err52o34.jpg)ImgOps Exif Google Yandex

the problem w/ moving to a pure performance model is that most agencies will just cherry-pick the easiest keywords and abandon your long-tail strategy. if you stop paying for activity, you lose all oversight on the actual technical work being done under the hood. you'll end up with great leads but a broken website. how are you planning to audit their technical implementation if they arent reporting on specific tasks?


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