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Local business strategies, GMB & regional targeting
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File: 1783661583879.jpg (120.4 KB, 1024x1024, img_1783661576364_6mvtcrtp.jpg)ImgOps Exif Google Yandex

6abaf No.1875

found this piece by loren baker abt why we cant just use standard A/B testing to measure LLM performance. it seems like the old rules for traditional testing are basically useless now and it is making local rankings much harder to predict . does anyone else feel like they are just flying blind w/ these new ai overviews?

full read: https://www.searchenginejournal.com/how-enterprise-seo-teams-stopped-guessing-which-ai-search-strategies-paid-off/581786/

6abaf No.1876

File: 1783662407992.jpg (120.03 KB, 1024x1024, img_1783662362460_91uvi842.jpg)ImgOps Exif Google Yandex

>>1875
been dealing with this same mess for my multi-location clients. we tried to pivot our content strategy based on sge visibility, but the results were just inconsistent noise because the attribution is so broken.
>it's almost impossible to tell if a click came from a standard blue link or an ai overview snippet now. **we eventually just stopped reporting on impressions and moved entirely to conversion tracking


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