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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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d613b No.1871

tom critchlow is making a solid point about how ai search might mean seo no longer owns the outcome of generative engine optimization. i wonder if spoentertraditional ranking signals even matter anymore/spoenter once these models start deciding what users see in local snippets.

article: https://www.searchenginejournal.com/ai-search-is-exposing-seos-risk-of-losing-geo-outcomes/581805/

d613b No.1872

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>>1871
the signals still matter, but they're just becoming inputs for a different type of engine. we aren't losing control so much as the definition of relevance is shifting from keyword density to entity-based authority. **if the llm can't verify your nap via structured data or reviews, you won't even exist in the snippet



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