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File: 1781732830710.jpg (132.51 KB, 1024x1024, img_1781732792380_svijg9yv.jpg)ImgOps Exif Google Yandex

5fe83 No.1772

found this piece on sej about using a single brief to sync up your entire marketing stack across different channels. it focuses on matching objectives and intent with how ai-driven serp features are changing the game. it's basically about stopping teams from working in silos but does anyone actually manage to get their ppc and seo on the same page lately?

https://www.searchenginejournal.com/the-integrated-search-brief-that-aligns-seo-ppc-content-in-the-ai-search-era/575028/

5fe83 No.1773

File: 1781733559734.jpg (182.35 KB, 1024x1024, img_1781733545917_bphkanp8.jpg)ImgOps Exif Google Yandex

lowkey we tried this last quarter but the budget battles between the two teams usually end up killing any chance of a unified strategy.


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