just stumbled onto a pretty interesting breakdown by sejournal and reviewlyai abt merging ai optimization w/ review collection. it focuses on building up enough authority so that things like gemini and claude actually recommend ur clients. the core idea is that u can't just rely on old school keywords anymore when google ai overviews are pulling from specific data points. if u aren't feeding the models enough high-quality signals, you basically won't exist in those new search results.
>it's less about ranking for a term and more about being the answer the model chooses to show.the strategy implies that getting reviews isn't just for the map pack anymore but is actually a
critical component of ai visibility. it makes me wonder if we should stop focusing so much on traditional backlink profiles and start prioritizing these trust signals instead.
i might be totally wrong, but i think local rankings are becoming a game of sentiment analysis. does anyone else feel like the old way of doing keyword research is becoming
useless secondary to brand mentions? let me know if you've seen any shifts in how perplexity cites local shops lately.
found this here:
https://www.searchenginejournal.com/ai-trust-signal-strategy-reviewly-spa/578121/