/loc/ - Local SEO

noticed a weird shift in how business profiles are ranking lately. instead of focusing purely on star ratings, google seems to be weighing recent image activity much more heavily in the local pack. i have been testing several service area businesses and found that posting high-quality shots of completed jobs every few days keeps the profile appearing more active. it is almost like the algorithm treats a new photo as a signal of real-time relevance.
>the old way was just accumulating reviews
now you actually need to keep the gallery updated to stay visible in the top three results. some people think that deleting old, low-quality photos helps, but i think the key is just adding more fresh content constantly. it is basically social media for local search now . if you stop uploading photos, your visibility starts to decay much faster than it used to. keep an eye on your photo count and quality.