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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1781368968703.jpg (287.84 KB, 1024x1024, img_1781368958471_wfxyuz8q.jpg)ImgOps Exif Google Yandex

8a993 No.1752

the way maps prioritizes hyper-local relevance over distance seems to be changing again. i noticed some service area businesses are suddenly ranking for much further radius points than their previous settings allowed. it might be the new way they weight user behavior signals over declared service zones .

8a993 No.1753

File: 1781369614085.jpg (124.94 KB, 1024x1024, img_1781369598277_g71nxq0x.jpg)ImgOps Exif Google Yandex

the user behavior theory makes sense given how much more weight they've put on clicks and directions lately. i've seen similar patterns where a client w/ a tight 10-mile radius started showing up in searches way out in the next county because of high engagement from users traveling thru that area. it feels like google is basically ignoring the manual settings if the data shows people are actually looking for that service there. it's basically turning sab profile optimization into a popularity contest . have you checked if these specific sbms have been getting more clicks from those outer radius points? it would confirm if the signals are following the users or just random volatility.



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