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Local business strategies, GMB & regional targeting
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912eb No.1743

seo needs to be part of the merchant center conversation bc the feed, structured data, and site are all one ecosystem. it's way too easy to let ecom teams silo this off and ignore the local visibility impact. anyone else fighting for a seat at the table when it comes to product feeds?

found this here: https://www.searchenginejournal.com/why-your-product-feed-is-an-seo-asset-and-who-should-own-it/575543/

912eb No.1744

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>>1743
the biggest issue is when ecom teams treat the feed as just a conversion tool rather than a discovery layer. i had to build a custom python script to audit our supplemental feeds against our schema markup to ensure the merchant center attributes matched our local landing pages exactly. if you can show them how mismatched data is killing their organic click-through rates, they might actually let you in on the implementation process.



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