just saw some interesting discussion from the recent seo panel regarding how ai search changes things for us. instead of obsessively chasing high-volume clicks, the focus seems to be shifting toward building a recognizable brand presence. they mentioned that visibility in ai-driven results relies heavily on
entity optimization and having very clean structured data. it is less about link juice and more about how clearly your business is defined as an entity in the knowledge graph.
>brand is the new backlinkthis means we probably need to spend more time on
schema markup and clarity than just hunting for guest posts. if the ai cannot verify who you are, you simply do not exist in the response. it feels like a move away from traditional link building toward something much more about reputation management.
it is going to be a nightmare for low-quality lead gen sites i wonder how this will affect local service businesses that rely on citations. are you guys already adjusting your schema strategy to account for this shift?
https://www.searchenginejournal.com/seo-panel-agrees-brand-is-the-new-backlink-for-ai-seo/578567/