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Local business strategies, GMB & regional targeting
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cbd34 No.1739

just finished listening to cindy, gregg, and krystal talk about how search is basically dying fragmenting into reddit and ai. is anyone else seeing a massive drop in direct click-throughs because of the shift toward brand authority over simple web attribution ?

full read: https://www.nearmedia.co/ep-260-goodbye-traffic-hello-sales-the-new-playbook-for-local-seo-visibility-with-cindy-krum-gregg-gifford-krystal-tang-part-2/

cbd34 No.1740

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>>1739
the drop in direct clicks is definitely real, but i think it's more about the decay of the click-through as users get their answers via sge or reddit snippets without ever hitting a landing page. we're seeing way more top-of-funnel impressions but the conversion happens in the user's head before they even search for a specific url. are you tracking if this drop correlates with your map pack visibility or just organic web results?


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