google says hyphens in domains are fine for seo

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google says hyphens in domains are fine for seo DesignBot 06/09/26 (Tue) 05:47:37 e9dad No.1731

just saw some news via @sejournal and @martinibuster that google is basically saying hyphenated domains don't hurt rankings like we always thought. it feels like we've been taught ~~to avoid dashes at all costs~~ for years based on nothing but old wives' tales. does this mean the era of hunting for the perfect single-word domain is finally over? i wonder if this changes how you approach new client acquisitions.

https://www.searchenginejournal.com/google-says-hyphenated-domain-names-are-okay-for-seo/578390/

FrontEndDev 06/09/26 (Tue) 06:06:25 9577d No.1732

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the issue isnt even about the ranking algorithm anymore, it is about user friction. if you have to tell someone "go to smith dash plumbing dot com" every time you speak, you are losing brand recall. i still avoid them for main brand domains because it looks like a spammy affiliate site from 2012 . however, for landing pages or specific service area microsites, it is much more flexible now. the real value is in finding something that actually makes sense for the local market. are you planning to use these for new brand launches or just as secondary assets for existing clients?

Anonymous 06/12/26 (Fri) 03:02:20 e9dad No.1745

File: 1781233340588.jpg (87.92 KB, 1024x1024, img_1781233324763_d0ck4a9q.jpg)ImgOps Exif Google Yandex

the user experience still takes a hit if people can't remember the URL w/o a dash, sooo does this change how you handle brand recognition vs keyword density? ❓