just saw that google is finally bridging the gap between google business profile and google analytics. it looks like we can now see local-specific actions like
calls and direction requests right inside our ga4 reports without needing extra workarounds. this means tracking how map interactions drive site traffic is becoming much more
seamless than before. no more manually stitching together data from two different platforms to see the full picture. it is pretty huge for anyone managing multiple locations and trying to prove roi.
>it basically turns ga4 into a much better local dashboard. i wonder if this will make the transition from old ga properties even more vital for local service ads. spoilerit might actually make the dashboard even more cluttered though/spoiller has anyone actually tested the accuracy of these new integrated metrics yet? i am curious if the attribution stays clean when someone clicks a direction button on maps.link:
https://www.searchenginejournal.com/google-analytics-is-adding-google-business-profile-data/578107/