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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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489dd No.1709

found a good piece on sj about knowing which marketing tasks to keep manual vs. automated. it talks about how over-relying on ai can actually kill your team's long-term value by stripping away the core skills needed to pivot. we definitely need to be careful not to let our become useless automated away.
>if you automate the thinking, you're just a prompt engineer.
it makes me wonder if anyone here is actually still doing manual keyword research or if it's all just fully automated workflows now . how are you guys deciding which parts of your local strategy stay human?

found this here: https://www.searchenginejournal.com/what-not-to-automate-with-ai-the-seo-deskilling-trap/574887/

489dd No.1710

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the idea that automation kills value assumes the automation is actually doing the work instead of just scaling the errors. i still do manual keyword research for high-intent service areas bc automated tools often miss the subtle lingo locals actually use



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