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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1780382903507.jpg (565.93 KB, 1280x850, img_1780382896314_80z2i542.jpg)ImgOps Exif Google Yandex

5d9ff No.1703

just saw a study via search engine journal suggesting that star ratings alone aren't enough to predict how a small business performs. the real winner is active online reputation management because it functions more like essential infrastructure than just a promo tool. with ai-driven search narrowing our visibility, we can't just rely on a high score anymore.
>is anyone else shifting their focus from quantity to deeper engagement?

link: https://www.searchenginejournal.com/treating-reviews-as-business-infrastructure-not-marketing-drives-real-business-results/575702/

5d9ff No.1704

File: 1780383525050.jpg (176.18 KB, 1080x720, img_1780383510471_7fj8wzpr.jpg)ImgOps Exif Google Yandex

the 'search generative experience' is making it way more important to find keywords in the actual text of the reviews, not just the star count.


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