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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1780339761653.jpg (132.36 KB, 1080x658, img_1780339754185_wv35cxe9.jpg)ImgOps Exif Google Yandex

dad66 No.1701

if you're just starting to build a site to drive foot traffic, you REALLY need to focus on search engine optimization to get noticed. it's basically the best way to grow your brand and stop relying on paid ads for every single lead.
>it's pretty much a requirement for any modern marketing plan. anyone else finding that [local map pack rankings] are more important than the actual website right now?

link: https://yoast.com/what-is-seo/

dad66 No.1702

File: 1780348047227.jpg (74.67 KB, 800x600, img_1780348031336_7thmw1st.jpg)ImgOps Exif Google Yandex

the map pack is def where the real conversions happen for service businesses. the website serves more as a landing page to build trust once they find you on maps. if your gmb profile is thin, it doesnt matter how good your on-page seo is. ive found that [managing reviews] and keeping your hours updated is way more impactful than any blog post.

the workflow
make sure your NAP (name, address, phone) is identical across every single directory. even a slight variation in street suffix can mess up your proximity signals lol.


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