i've seen it time & again - businesses spending tons of cash optimizing their sites but neglecting the actual offering they sell. ranking high ain't worth squat if nobody gives damn what u're selling
so yeah, go ahead and make your site pretty or add cool features like ai chatbots - but don't skimp on making sure that
your product is top-notch first!
if you have a dope service but it's hard to find online bc of lousy SEO. well then good luck. users won't stick around if they can get what u offer elsewhere easily.
and here's the kicker: once people start using your awesome stuff, word will spread organically and bring in more traffic naturally w/o needing any fancy tricks or spammy backlinks
in short - build a rock-solid product first & foremost! then worry abt making it discoverable. that's my $0\.50
link:
https://yoast.com/why-your-product-is-your-most-important-seo-asset/