i came across this interesting piece from @sejournal about why agency-driven artificial intelligence in e-commerce isn't exactly a threat to our beloved search engine optimization. it's pretty clear that while these fancy new systems can make browsing more interactive, they're probably here just for the sake of innovation and maybe making checkout processes smoother - definitely not something we should be sweating over when planning or executing strategies.
i mean, think about how unnatural those ai-generated suggestions often feel! it's like having a robot tell you what to buy after looking at your past purchases. sure, they might make things easier for the average user but don't expect them to change much on our side of optimization work anytime soon
anyone else noticed similar trends or have any thoughts?
article:
https://www.searchenginejournal.com/why-agentic-ai-shopping-feels-unnatural-and-may-not-threaten-seo/571122/