/loc/ - Local SEO

GMB Dominance
google my business (gmb) has been king for local businesses since day one ️, but is it still enough to keep your business afloat? or should you be investing more time and effort into traditional citation building?
Why GMB Still Rocks
- Primary Source of Local Search Traffic : most users find small biz info on google first. google analytics shows that 75%+ local searches lead directly from the search results page.
Citation Building Can't Be Ignored
but don't get too cozy w/ just one tool. local citations, like listings in directories, are still crucial to your overall strategy
Why Citations Matter
- Additional Reach : spread across various platforms increases visibility.
>Think Yelp reviews and Bing maps - they're everywhere.
Combine for Maximum Impact
the best approach? don't put all eggs into one basket. use gmb as the primary hub, but don't forget to add your business details on relevant citation sites too ⬆️
Hot Take
for 2026 businesses: master both worlds! a mix of strong local seo tactics will keep you ahead in a competitive market