/loc/ - Local SEO

google My Business (GMB) is still king ✨ but Local Citation Builders are making waves ⚡
Citation building: its like planting seeds . You spread your business name across the web, ensuring it shows up everywhere people search. GMB optimization: Think of GMB as a powerful magnet that attracts users directly to you on Google Maps and other platforms when theyre searching for local services or products in their area
Which is better?
For small businesses , citation building offers flexibility . You can tailor your presence across various directories, ensuring consistent branding.
GMB shines w/ its direct integration into the most used search engine globally Google places a huge emphasis on verified local listings and user reviews ⭐️⭐️
The Future?
Both approaches are critical in 2026 . A strong GMB profile is essential, but dont ignore citation building if you want to cover all bases.
For me personally ive seen a significant boost from focusing on both strategies simultaneously: my listings look consistent and authoritative across the board ⬆️
What's your approach?
Share in comments which strategy or mix of them works best for YOU!