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social platforms are evolving past just scrolling feeds into places where you make decisions based more on your behavior and who trusts what. it's not abt new apps saving them; instead, how we interact is changing with machine learning playing a bigger role in understanding us better.

i wonder if this shift towards personalized experiences will actually work or turn out to be another fad.

article: https://www.searchenginejournal.com/new-platforms-wont-save-social-media-heres-whats-actually-shifting/565182/