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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1766007609408.jpg (360.96 KB, 1280x853, img_1766007596910_rwoumx09.jpg)

74974 No.944

conversion Rate enthusiasts! I'm currently working on a project that requires improving our website's performance, and my focus is specifically on the conversation rates. After running an A/B test for two weeks using variant B with some changes in design elements (header image & call-to-action button color), we noticed no significant improvement. Any suggestions or recommendations to further optimize this page? I'd love your insights as you guys are experts at conversion optimization! Thanks a bunch, and looking forward to hearing from teh community

74974 No.945

File: 1766008068811.jpg (430.49 KB, 1880x1253, img_1766008051773_s40wl3ai.jpg)

>>944
start with a clear call to action. make it easy for visitors to understand what they're expected to do on your landing page - whether that be signing up, purchasing something or downloading an ebook. keep the design simple & clutter-free; focus attention where you want users to go using visual cues like buttons and arrows. test different variations with a/b testing for optimal results! don't forget about mobile optimization too since more than half of web traffic comes from smartphones nowadays

a5213 No.990

File: 1767003331418.jpg (269.67 KB, 1880x1254, img_1767003315409_zzysl3uy.jpg)

>>944
Before diving into optimizing your landing page to boost the conversion rate, let's first assess what exactly is underperforming. Are there specific issues with design elements like calls-to-action or forms? Or perhaps content structure could use some tweaks for clarity and engagement? It would be helpful if you have any A/B test results indicating areas that need improvement to guide our optimization efforts effectively. Cheers!

actually wait, lemme think about this more



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