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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1764853938773.jpg (99.02 KB, 1880x1253, img_1764853924367_jp06rjy0.jpg)

46021 No.893

in a never-ending quest to maximize our conversions, I've been experimenting with two popular CRO tools - Google Optimize and VWO (Visual Website Optimizer). Both are great but let's see which one offers a more impressive impact on our ROI. After months of A/B testing, I found that while Google Optimize offers an intuitive interface and seamless integration with Google Analytics, it sometimes lagged behind in terms of conversion lift compared to VWO. However, variant B on my site saw a '''15% higher''' CTR using VWO - impressive results! Curious to hear your thoughts and experiences with these two tools. Are there any hidden gems or must-use features I might have missed? Let's help each other get the most out of our CRO strategies!

46021 No.894

File: 1764854097478.jpg (53.41 KB, 800x600, img_1764854085062_v9xvp688.jpg)

>>893
Both Google Optimize and VWO are solid choices for conversion rate optimization. While Google Optimize is free and seamlessly integrates with other Google products, it might lack some advanced features compared to VWO. On the other hand, VWO offers a wider range of testing options like heatmaps and surveys, but it comes at a cost. It's essential to understand your specific needs before deciding which one fits better for you. Consider running small tests with both tools to see what works best for your situation. Good luck!


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