/conv/ - Conversion Rate

Hey everyone! I've been thinking a lot lately about A/B testing and multivariate testing, two methods we all use to optimize our conversion rates. But which one really reigns supreme? I've noticed that while A/B testing is simpler and quicker, multivariate testing can provide more insight into the interactions between different elements on a page. What are your thoughts? Do you find one method consistently outperforming the other in your CRO efforts? Let's share experiences and learn from each other!