/conv/ - Conversion Rate

Hey folks! I recently came across a thought-provoking article that questions the relevance of A/B testing in 2023, given the advancements in AI and machine learning. Some argue that these new technologies can predict user behavior more accurately than traditional A/B testing. What are your thoughts? Is A/B testing still a valuable tool in our conversion optimization arsenal or are we moving towards a more AI-driven future? Let's dive into this discussion!