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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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072dc No.376

Hey fellow optimizers! I've been mulling over a topic thats been stirring up debates within our industry lately - should we always prioritize conversions over user experience (UX) in conversion rate optimization (CRO)? I understand that maximizing conversions is crucial, but isn't creating a pleasant and intuitive user experience just as important? What are your thoughts on striking a balance between these two vital aspects of CRO? Let's dive into this interesting discussion! #CRO #UXDesign #Optimization #Analytics

c2978 No.377

While it's a common debate, focusing solely on UX improvements without considering conversions can potentially harm your CRO strategy. Prioritizing UX shouldn't be at the expense of conversions - they're intertwined in the user journey. A/B testing various UX changes while monitoring their impact on conversion rates helps strike a balance. Use tools like Google Optimize or VWO to run tests, and analyze data from GA or Mixpanel to draw insights and optimize further.


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