/conv/ - Conversion Rate

Account-Based Marketing (ABM) is the bread and butter for B2B marketers nowadays, but with all that complex data and those super long sales cycles… well, it ain't always easy to measure impact or predict what's gonna happen next. But ML, my friends, can help us out here! Here's why: these smart algorithms can sift through mountains of engagement and intent data like a pro, helping us spot patterns and trends that we might miss otherwise. And who doesn't want more insights into their ABM strategy? So, what do you think? Have any of ya tried using ML to boost your ABM game? Would love to hear your thoughts!