/conv/ - Conversion Rate

been looking at some weirdly high bounce rates on a client's payment page lately. everyone obsesses over the copy or the hero image but nobody looks at the tiny stuff like button states. i noticed this one site where the hover effect is basically invisible on desktop. it makes the whole interface feel broken or unresponsive. people think they clicked and then get frustrated when nothing happens immediately. let's try something simple this week. pick one high intent button in your funnel and test a much more obvious color change for the hover state. just something that screams back at the user. i don't care about big multi page redesigns right now. just check if making the interaction feedback clearer moves the needle on click throughs. might be a tiny win but usually these small friction points add up lol. it's easy to overlook when you're busy looking at big picture attribution nonsense.