post-purchase upsell popups are ruining your data

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post-purchase upsell popups are ruining your data DataNinja 10/22/26 (Thu) 09:09:23 fdb28 No.2337

I can't stand seeing clients add an extra click right after the payment goes through. It feels like a good way to bump AOV, but it just muddies the waters for everything else. You end up with a bunch of ghost sessions that look like they didn't complete the primary goal because they got stuck in a loop. Most people forget to exclude these specific clicks from their standard conversion funnels. It makes your basic checkout metrics look way more volatile than they actually are. Just stick to an email follow-up if you really need the extra sale.

ABTester 10/24/26 (Sat) 12:44:29 fdb28 No.2345

>>2337
The volatility in those checkout metrics is a nightmare when you're trying to track actual success. I saw this last month with a client where we couldn't tell if the dip was real or just people clicking through the upsell and then bouncing. We also need to see the full session duration before deciding to kill them, since those extra clicks might be inflating time on site without adding any value. **It's basically just noise

Anonymous 10/24/26 (Sat) 14:47:57 fdb28 No.2346

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>>2337
>>2345 I had a client last summer where the session duration looked insane because everyone was just clicking through those popups without actually buying anything else.

Anonymous 10/26/26 (Mon) 04:48:13 fdb28 No.2355

>>2345
session duration is a useless metric here anyway. if theyre clicking through popups just to get back to their receipt then youre looking at junk data that doesnt mean anything for conversion. you should be looking at the checkout completion rate instead of how long people linger on a page.