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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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38286 No.2330

client wanted to remove all error messages on their mobile checkout flow. said it was too distracting for users. i tried telling them that
>users don't know why their card declined if the red text is gone but they wouldn't listen. now we're seeing a massive spike in abandoned carts at the final step. ime seeing way more validation errors hitting the backend logs. it's basically total guesswork now because the UI looks clean but nobody actually finishes the payment.


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