it's so useless looking at dead clicks on an icon without seeing how it affects the actual lift. i've seen people get stuck because they're clicking a non-link graphic and thinking it's a
buy now button issue when really it's just bad design. found some info about filtering these maps by segment, but honestly, does anyone actually use that for anything other than checking mobile vs desktop?
link:
https://wingify.com/blog/ab-testing-heatmap-tools/