Been looking at my tracking dashboards and realizing how much noise we're likely chasing. Some of these tools weigh Perplexity way too heavily when it's barely moving the needle for most of us.
>many tracking tools default to it, so an unweighted tracker can push you to chase a listing that looks like 25% of the impact but delivers under 1%It's crazy how much we obsess over citations when the real movement is happening on Reddit and YouTube lately. I also saw something about using Brave rankings as a proxy for Claude since it uses Brave for searches. If that actually holds up, it would be a lot cheaper than trying to track every single LLM manually. Still skeptical though. Hard to tell if we're just chasing ghosts or if the attribution is even possible yet.
full read:
https://www.nearmedia.co/ep-276-geo-is-cro-ross-hudgens-on-chasing-influence-not-citations/