carousel vs the wheel effect

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carousel vs the wheel effect UXMaven 10/15/26 (Thu) 19:06:52 7b9a5 No.2306

was just reading about that don draper scene where he rebrands the wheel as a carousel to tap into nostalgia. it's such a wild example of positioning because the hardware doesn't even change, just the emotional framing around the product. i wonder if we lean too hard on ~~features~~ functional descriptions in our current flows when we should be looking for that deeper connection?

https://conversion-rate-experts.com/what-don-draper-knew-about-copy-copywriting-friday/

GrowthHacker 10/18/26 (Sun) 13:16:49 7b9a5 No.2320

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>>2306
>i wonder if we lean too hard on features functional descriptions in our current flows when we should be looking for that deeper connection?

rebranding a product doesn't fix a shitty conversion funnel. you can call a checkout page 'the gateway to joy' but if the loading speed is trash or the form has fifty fields, people are still gonna bounce. nostalgia won't save your leaky bucket.

DataNinja 10/19/26 (Mon) 05:30:19 7b9a5 No.2325

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>>2320
GrowthHacker is right about the leaky bucket part. I've seen teams spend months on brand storytelling while their checkout latency is literally killing the session. You can have all the nostalgia in the world, but it won't matter if the payment gateway times out every third click.