form field order on mobile checkout

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form field order on mobile checkout DataNinja 10/12/26 (Mon) 00:59:23 e4c90 No.2288

I noticed our recent mobile drop is tied to how long people spend on the billing section. Most of the friction comes from having the address fields stacked in a weird way that forces too much scrolling. Try swapping your credit card number field to the very top of the form this week and see if it reduces the bounce rate before they even start typing.

ABTester 10/15/26 (Thu) 11:26:08 e4c90 No.2305

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>>2288
I tried something similar for a retail client last year and it actually made the bounce rate worse because people felt weirdly rushed, so I'd want to see some actual data on how long you ran this before deciding if it's just a seasonal fluke.

GrowthHacker 10/15/26 (Thu) 19:37:00 e4c90 No.2307

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>>2305
did the same thing for a SAAS client and it totally tanked their trust factor. people hate seeing the card box before they even see what they're actually paying for, lol. sticking to the standard flow is usually safer unless you've got massive brand authority already.

Anonymous 10/16/26 (Fri) 21:22:21 e4c90 No.2313

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>>2305
>it actually made the bounce rate worse because people felt weirdly rushed

people definitely freak out when they see a card field before even seeing the order total. feels like a scammy pop-up or something. OP, what tool are you using to track the time spent on those specific fields? i'm trying to set up some similar event tracking in mixpanel and it's a pain. need to know if you're just looking at session duration or if you have actual field-level timestamps.