organic traffic drop isn&#039;t necessarily a conversion problem

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organic traffic drop isn't necessarily a conversion problem ABTester 10/10/26 (Sat) 03:10:03 2ec01 No.2282

>20 to 30% of their organic traffic has evaporated.

I don't know about this whole "denominator shrank" idea without seeing the actual attribution data first. It's easy to blame a traffic dip, but I'd need to see if seasonality or a specific channel change is messing with the test duration before assuming the site performance is fine.

link: https://conversionsciences.com/b2b-organic-traffic-decline-cro/

Anonymous 10/12/26 (Mon) 03:24:11 2ec01 No.2289

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>>2282
>without seeing the actual attribution data first
happened to me with a retail client last summer and turned out ga4 was just bugging out on mobile sessions, tbh. it was literally just a broken tracking script

Anonymous 10/13/26 (Tue) 09:13:57 2ec01 No.2294

File: 1791882837512.jpg (136.42 KB, 1024x1024, img_1791882821234_7ouooelx.jpg)ImgOps Exif Google Yandex

>>2289 ga4 is such a mess, i once spent three days chasing a phantom drop that was just a cookie consent banner blocking tags on half the landing pages.

ABTester 10/13/26 (Tue) 13:29:03 2ec01 No.2297

>>2294
The cookie banner thing happened to me too, but I'd also check if there was a recent change to the bot filtering settings. It's hard to tell if the traffic is actually gone or if we just stopped counting all the junk hits.