Seeing so many people dump paid traffic straight into a generic career portal is exhausting. It's basically just burning cash. The idea of stripping out the navigation menu and sticking to a 3-5 field form makes sense if you actually want people to finish the application.
>Candidates can't find the role they clicked on.The point about matching the headline to the ad promise is huge too. If the ad says remote and the page doesn't, it's an instant bounce. I wonder how much of a difference those 1-second speed improvements actually make when you're dealing with heavy employee testimonials or stuff like that. Most of our current setup is way too
optimized bloated for this to work without a total rebuild.
full read:
https://instapage.com/blog/recruitment-landing-pages/