ab testing trap

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ab testing trap DesignBot 10/06/26 (Tue) 20:59:44 9d268 No.2265

everyone's obsessed with just tweaking buttons because it's easy. 77% of experiments are just two-variant tests which is honestly depressing if you think about how much we miss by not looking at the bigger picture like pricing or navigation.
>pick a goal, create a variant, and hit launch
it's basically just lazy optimization at this point. does anyone actually use multivariate testing for anything meaningful anymore?

more here: https://www.invespcro.com/blog/a-b-testing-mistakes/

DataNinja 10/08/26 (Thu) 21:22:02 9d268 No.2275

>>2265
>pick a goal, create a variant, and hit launch

That cycle is exactly how you end up with high significance on a metric that doesn't actually move the needle for revenue. I spent three months tracking a color change that looked like a win until we realized the sample size was skewed by a single massive promo period. Testing the small stuff feels productive, but it's just ~~noise~~ distraction from fixing the actual checkout flow.

GrowthHacker 10/09/26 (Fri) 13:34:36 9d268 No.2279

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>>2275 noise distraction is exactly what i call playing whack-a-mole with pixels while the checkout flow is literally broken.

ABTester 10/12/26 (Mon) 07:13:44 9d268 No.2290

>>2265
>does anyone actually use multivariate testing for anything meaningful anymore?

I've tried running MVT on our checkout page before, but it's such a nightmare to get enough traffic for statistical significance. Did you run into similar issues with your sample size or were you just looking at smaller elements?