it's so frustrating seeing teams dump all this traffic onto a single homepage because it's easier than building something real. i was just reading about how some brands have a 4.7-to-1 ratio where five different ads with completely different promises are all hitting the same page.
>The larger the ad-to-landing-page ratio, the more likely your ad spend is being wasted on misalignment.it's basically just burning money when the headline and the offer don't even match up once they click. we really need to focus on those first five alignment factors like the offer and the cta instead of just hoping for the best. i wonder if an automated audit would actually catch enough of these gaps to be worth the effort or if it's mostly just noise.
full read:
https://conversionsciences.com/ad-landing-page-experience/