just saw something about how 5th-7th grade reading levels convert at like 11.1%. it's basically just saying don't use big words, which i've known for years.
>small, evidence-based improvementsit's a nice way to rebrand the same old a/b testing we've been doing since forever. calling it an "ongoing cycle" doesn't change the fact that most of us are just fixing leaks as they happen anyway.
marketing gurus love new names for old habits i don't see how this stops you from swinging for the fences and failing, though. does anyone actually have a workflow for this that isn't just a mess of spreadsheets?
more here:
https://unbounce.com/conversion-rate-optimization/iterative-testing/