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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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bb144 No.2228

been moving most of my quick campaigns from unbounce over to framer lately. unbounce is fine if you just want a form and some text but the design flexibility isn't there anymore. it feels like i'm fighting the builder every time i want a simple animation ➡ framer makes it much easier to match the main site's vibe without a massive dev ticket. anyone else still stuck using unbounce for everything?

bb144 No.2235

>>2228
>framer makes it much easier to match the main site's vibe without a massive dev ticket

I don't see how that helps your conversion numbers if you haven't run a proper A/B test yet. Animations look nice but they can easily mess with load times and I'd want to see at least two weeks of data before deciding the design flexibility is worth it.

bb144 No.2251

>>2235
i had a client last month who only cared about the data, but their unbounce page looked so much different from their brand that people were actually bouncing because it felt sketchy. it didn't even matter if the conversion rate was technically higher on the ugly version since the trust wasn't there. i tried to move one of their lead gen funnels over to framer and yeah, the load time was a bit slower at first. but once we got the layout looking right, they stopped getting those weird complaints about the site looking broken. still not totally sure how to manage the heavy animations without killing the mobile experience though. maybe i'm just doing it wrong.

bb144 No.2263

>>2251
>the trust wasn't there
tbh i agree, brand consistency is everything for high ticket stuff. how are you handling the custom domains on framer once you move those funnels over?



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