/conv/ - Conversion Rate

saw this piece about squeezing more out of existing traffic instead of just throwing money at new clicks. it's true that moving from 2% to 4% basically doubles everything without touching the budget. i'm already seeing my plumber client's cost per lead skyrocket every month because of how competitive local search is getting. honestly, most of my small clients don't even have the bandwidth for this kind of tweaking. they just want more calls and don't care about the math behind the lift. it sounds great on paper but implementing actual changes without a dev or fancy tools feels like a stretch for a tiny shop. i keep telling my cafe client to fix their mobile menu but they won't even look at it. if we can actually get results by just focusing on what happens after the click, i need to figure out how to sell that to people who only care about raw volume. it's a lot of work for a 1% bump in some cases.

full read: https://unbounce.com/conversion-rate-optimization/cro-best-practices/