/conv/ - Conversion Rate

I am tired of seeing clients try to run entire experiment programs using only client side pixels. It works fine when your traffic is steady but everything breaks the second a heavy ad campaign hits. You end up with massive data gaps because the browser just gives up on loading all those scripts. I switched most of my high volume accounts to server side setups last year. The latency difference is noticeable and the data actually matches the backend orders for once. It is more work to set up initially but it stops the constant troubleshooting every time a tracker fails to fire.