im tired of seeing people wait until checkout abandonment spikes to actually look at anything. u cant even fix the
ga4 tracking or check core web vitals if youre only looking when things break. its basically useless to ignore page speed and analytics setup until you see a massive revenue drop. honestly im not sure how anyone handles regular audits without it becoming a total nightmare for the dev team.
link:
https://www.invespcro.com/blog/ecommerce-cro-audit/